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The traditions and values of outdoor toys & playtime


It could be argued that today, a large degree of the innocent magic associated with youth has slowly faded. There was a time when children revelled in the delights of the outside world. They could take nothing but their imaginations out to play with them and let their dreams be their guide.


But now there is not much left to the imagination for many children. Today they are hypnotised by television, distracted by their smart phones and gadgets, and compelled to worship at the altar of Sony and Nintendo. These things aren’t necessarily bad, if utilised in moderation, but when they are the only activities many children partake in, there is definitely something wrong.


The generational difference between the children of yesteryear and the children of today is compellingly vast. Technology has given the excuse for laziness which, let’s face it, many of us our guilty of, but for children to spend all their days inside is surely a trajectory of tragic proportions that isn’t leading anywhere good.


Wicken Toys prides itself on specialising in children’s outdoor toys. We like to inspire creativity in children, stimulate their imagination and encourage active, healthy playtime where running, climbing and jumping keep them active.


Once upon a time the tradition of playtime for kids was also a rites-of-passage. The adventure of the outside world was greater than any adventure that could be found indoors on television or in front of a computer. It was a glorious time if you grew up in a pre-Nintendo and pre-iPhone era. Innocence was exemplified by children playing in the garden and at parks, on garden swings or scaling up the climbing frames.


Sometimes, you didn’t even need outdoor toys at all for the kids to enjoy themselves. As we said; their imaginations and dreams were their guides. Climbing trees, chasing each other, hide and seek, cowboys and Indians, you name it, those kids played it.


Wicken Toys hope that there will never be a time when those children’s games are no longer played. We want to keep the spirit of these traditions alive and continue to instil these very, very important values into children at a young age. Teach them how to enjoy the company of children their own age by playing together. And we don’t mean sitting the kids down in front of a computer console and handing them the controllers. This does not help develop their communication skills or encourage social growth.


The reason why playtime at a young age is so important is that this is the building blocks of human development and it is crucial to encourage children in the right direction. Remember, a couple of hours of play in the garden or the park each day or each week can do wonders for their imaginations, their minds and their health.


Keep the Wicken Toys spirit and the original traditions of playtime alive. :)


Oh, and have a Merry Christmas!

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