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Rediscovering the magic of toys for children


Rediscover the magic of childhood with Wicken Toys. This blog is for any of you who remember a simpler time where imagination and creativity played a major part in growing up. There was no such thing as Nintendo or iPhones, no concept of the Internet or satellite/cable in excess of 200+ channels, and no time to waste as childhood was a precious but fleeting period that would be over before we even knew it had truly begun.


There is something inherently good and pure about those times as a child that we take for granted as adults with our own children. Kids today are missing that important sense of wonder and discovery in their playtimes. Rather than communicating with each other verbally and interacting direct, they are separated by mirco-chips, wires, text messages, digital barriers and addictive distractions that pop-up on screens and gadgets that vie for their attentions instead.


What has happened to outdoor fun and outdoor toys? They have been sidelined by advanced technologies seemingly intent on making children lazier and more insular than ever before. More and more children aged between 7-12 are content to stay in playing computer games rather than playing in parks or with their friends in the outdoors.


Even popular culture is reflecting this change in children’s attitudes and influences like the movies directed at them. Remember when you could have an adventure in your own back garden in films like the Explorers, The Goonies, E.T. and Flight of the Navigator? Nothing was more powerful nor more exciting than your imagination back then. These days contemporary films reflect today’s youth in less innocent terms with a sense of imagination squandered and the discovery of adventure stolen.



So what can we do to rectify that?


Wicken Toys is determined to bring back that lost childhood that most parents hopefully can still remember and look back on with fond memories. It is the responsibility of parents to instil this sense of fun, discovery, adventure and imagination in their own children. Only you can guide them to it.


Think about the garden swings in the back garden in summer time with your children reaching to the skies.


Make their world a fortress, a castle, a pirate ship, a cabin, a tower with outdoor playhouses tailored for adventure and playing pretend.


Find a way to give them an active lifestyle by encouraging their fitness and health with wheeled toys from trikes to bikes and beyond!


Get them to climb, to race their friends, to work out how to make their way to the top of the climbing frames.


Give them the opportunity to jump higher than any other in an effort to take flight with trampolines.


There are so many different ways of bringing joy and adventure into the lives of children whilst bringing back your own memories and sense of nostalgia. Outdoor toys are designed to keep the spirit of the past alive and to make sure that modern technology doesn’t destroy what made being a child so much fun in the first place.

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