As a company we operate a 'Simple Pricing' policy.  We sell at our very best price all year, we do not sell at artificially inflated prices and then show sale prices here and there throughout the year.  We see this as a more transparent, honest approach.  For companies like TP and Plum, who set the RRP, we look at what we can sell their products for and we show the saving against the RRP's.

We bring Creative Playthings into the UK so there is no RRP in the UK for their products, hence we only show the price that have set for the year, this has not been inflated just to look like there is a discount on these items.  Check the prices that we sell for against other sellers showing big discounted prices and you find our pricing is very competitive.